25. Playboy Metaverse, P2E Cockfighting, Roblox Tough Quarter, Unity Falls
In this episode, we discuss Playboy making their entry into the metaverse, Roblox shares falling by about 10% after an underwhelming quarter, Unity Software's stock falling by almost 30%, Irreverent Labs closing out a $40 million funding round for play to earn rooster fighting, and so much more!
Episode 25 Keywords: Playboy, metaverse, stock, Roblox, shares, Unity Software, Irreverent Labs, $40 million funding round
Transcript
Welcome to the metaphysics podcast. The
Unknown:Metaverse and web three are bringing about the biggest
Unknown:revolution since the internet itself. With your hosts Paul the
Unknown:prophet Dawalibi And Jeff the juice Cohen. We will be bringing
Unknown:you the latest Metaverse, business news and insight into
Unknown:what it all means. The meta business podcast starts now.
Unknown:From the boardroom
Paul Dawalibi:to the metaverse. This is the meta business
Paul Dawalibi:podcast. I am Paul the Prophet Dawalibi. I'm joined today by my
Paul Dawalibi:friend and co host, Jeff the juice Cohen, those of you who
Paul Dawalibi:are new here, welcome to the official podcast in the
Paul Dawalibi:metaverse what we do is we cover the most pressing, Metaverse,
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Paul Dawalibi:a business and C suite lens dissect. We analyze the business
Paul Dawalibi:implications of everything happening in this incredible
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Paul Dawalibi:Jeff, how you doing this week?
Jeff Cohen:I'm doing well. I'm doing good week. I know we're
Jeff Cohen:both both actual we're both moving. And I don't want to
Jeff Cohen:Doc's, you on the pipe. We're both all as also, Paul's move is
Jeff Cohen:bigger than me as much rather than mine.
Paul Dawalibi:We are both moving not into the metaverse so
Paul Dawalibi:we can at least confirm that Not yet. Not yet. But I have been
Paul Dawalibi:thinking about it. You know, I will say I was playing with
Paul Dawalibi:epics like Unreal Engine today a little bit. I had a little bit
Paul Dawalibi:of time in between calls and I was toying with Unreal Engine
Paul Dawalibi:five and their meta human integration in Unreal Engine
Paul Dawalibi:five. So I'm thinking at some point we'll have to create meta
Paul Dawalibi:humans, and do this whole thing as unreal, Unreal engine powered
Paul Dawalibi:meta humans.
Jeff Cohen:I agree with that I was gonna make the joke. And
Jeff Cohen:this is why you're so much more successful than me. Because in
Jeff Cohen:between your calls, you go on Unreal Engine five and innovate
Jeff Cohen:in between my calls, I go get a snack and try to play with my
Jeff Cohen:dog. So this is why we're not the same.
Paul Dawalibi:Well, I'm gonna get you a meta human avatar
Paul Dawalibi:here. And we're going to do this at some point. You guys will can
Paul Dawalibi:look forward to that because it is cool. I am Will's I will say,
Paul Dawalibi:I have been very bearish on Tim Sweeney, but I am thoroughly
Paul Dawalibi:impressed with Unreal Engine five, I think. You know, for
Paul Dawalibi:someone I'm not a 3d designer, like I thought what I do for a
Paul Dawalibi:living, obviously, but you know, tech savvy enough to go in and
Paul Dawalibi:get a good feel for what this thing can do. And I was very,
Paul Dawalibi:very impressed. Let's put it that way. So interesting
Paul Dawalibi:anecdote. We often talk about things like gaming and stuff
Paul Dawalibi:like that. So let's start with a story. Jeff that is short to
Paul Dawalibi:attract attention. I'm sure we're going to turn it into a
Paul Dawalibi:very click baby headline for the podcast here. But the article
Paul Dawalibi:here is from Seeking Alpha and the headline says Playboy, and
Paul Dawalibi:the metaverse could imply significant stock
Paul Dawalibi:undervaluation, so Playboy, it says PLB why? Well, I guess PLDI
Paul Dawalibi:group is the group that owns Playboy, obviously one of the
Paul Dawalibi:most recognizable brands in the world. They recently launched a
Paul Dawalibi:virtual Playboy Mansion in the metaverse and and what they're
Paul Dawalibi:saying is, if management is successful in its efforts in
Paul Dawalibi:this industry in the gaming industry, Metaverse, whatever
Paul Dawalibi:net revenue could trend north. So not a whole ton of detail in
Paul Dawalibi:this article. They're just saying, you know that the
Paul Dawalibi:metaverse and their expansion in China and India, I don't know
Paul Dawalibi:why those are in the same sentence. They're two very
Paul Dawalibi:different initiatives. But they're very bullish on their
Paul Dawalibi:Metaverse play here for Playboy. You know, we always start what
Paul Dawalibi:was tried to start with kind of a fun, lighthearted story. What
Paul Dawalibi:do you think of a virtual Playboy Mansion? In the
Paul Dawalibi:metaverse? Like,
Jeff Cohen:I think it's super interesting. Obviously, you
Jeff Cohen:know, I'm not familiar with Playboy stock. So I'm not going
Jeff Cohen:to try to get into the nuances of what this actually does for
Jeff Cohen:Playboy stock. And as you're going through so this is a
Jeff Cohen:Seeking Alpha article, which is a investor website where people
Jeff Cohen:will post, you know, their stock ideas and their pitches, as
Jeff Cohen:you're scrolling through it here. For people who are
Jeff Cohen:watching on, you know, video, it's pretty impressive. They
Jeff Cohen:actually have like a lot of detail. You know, click Beatty
Jeff Cohen:article like this is someone put together like a very detailed
Jeff Cohen:stock pitch. I don't think we're gonna get into that because
Jeff Cohen:neither of us know the Playboy business model that well, but I
Jeff Cohen:think it's interesting. I mean, you know, the, the porn
Jeff Cohen:industry, interestingly enough, has actually been very early to
Jeff Cohen:a lot of like technological trends, like porn was one of the
Jeff Cohen:early kind of use cases of the internet, you know, especially
Jeff Cohen:of high speed broadband, things like that. So I don't think it's
Jeff Cohen:actually that crazy that, you know, virtual illicit behavior
Jeff Cohen:could actually be a very early use case. For the metaverse, you
Jeff Cohen:know, there's a lot of different ways you could take that in
Jeff Cohen:terms of what that means for society and how you know that
Jeff Cohen:how that could be negative and in many different ways, but
Jeff Cohen:there is a big market out there for this kind of thing. And so I
Jeff Cohen:think it's interesting that that Playboy is kind of digging in
Jeff Cohen:and having a presence in the metaverse. We often joke that
Jeff Cohen:every bit, you know, it seems like every business is at some
Jeff Cohen:point going to have their their fingers in the metaverse. And
Jeff Cohen:obviously Playboy is not, is not not one of those businesses.
Paul Dawalibi:Obviously, I agree with everything here. But
Paul Dawalibi:like, my take on this is a little bit different in the
Paul Dawalibi:sense that, Aren't you surprised that Playboy was maybe the first
Paul Dawalibi:mover here, right, because Playboy traditionally has been
Paul Dawalibi:kind of the laggard when it comes to new tech, right. They
Paul Dawalibi:like stuck with a magazine probably a lot longer than they
Paul Dawalibi:should have. And there are definitely adult entertainment
Paul Dawalibi:websites that are more forward thinking tech savvy, you know,
Paul Dawalibi:innovate on the tech side. And at least I don't know about
Paul Dawalibi:them. But I don't think I've heard of any efforts from those
Paul Dawalibi:companies to do something, you know, in existing meta verses,
Paul Dawalibi:or in their own or whatever, right? Like, I have not heard
Paul Dawalibi:any of the adult sites doing something in decentraland or
Paul Dawalibi:sandbox. And I don't know if that's because existing meta
Paul Dawalibi:verses have turned them down. And maybe Playboy's a little bit
Paul Dawalibi:of a safer not so you know, hardcore brand, you know, adult
Paul Dawalibi:brand. But I'm surprised that it's Playboy, sort of making the
Paul Dawalibi:first move here.
Jeff Cohen:It's a great point, I guess, to be fair, and maybe
Jeff Cohen:as we're like, looking through this article, I wonder if this
Jeff Cohen:is something Playboy actually announced, or if it's this, just
Jeff Cohen:this investor saying, hey, they should do this. Because you
Jeff Cohen:brought up a good point about content moderation, like I do
Jeff Cohen:wonder, you know, this isn't going in Roblox I'm sure. I
Jeff Cohen:highly doubt Roblox would would allow, you know, something like
Jeff Cohen:this on their platform. So it's probably going to have to go
Jeff Cohen:into one of maybe the more upstart, mega versus like, even
Jeff Cohen:epic, you know, I don't know just, is fortnight gonna put
Jeff Cohen:Playboy into into fortnight? Maybe, but probably, you know,
Jeff Cohen:you're probably looking at one of these more. It's, it's a
Jeff Cohen:great move for an up and coming Metaverse that we're always
Jeff Cohen:talking about, hey, they don't have, they don't have people
Jeff Cohen:there. There's no use case like something like the sandbox or
Jeff Cohen:decentral. And maybe this becomes a little bit of their
Jeff Cohen:way to get a little more publicity and kind of like,
Jeff Cohen:bring in that 18 to 35 year old male, which, frankly, you know,
Jeff Cohen:Sex sells. So
Paul Dawalibi:I clicked through this article from last year from
Paul Dawalibi:late last year. And it was, you know, my just quick read of this
Paul Dawalibi:article is, it seems a lot of this is being driven by the new
Paul Dawalibi:spec owners right of Playboy, because they use the spec to go
Paul Dawalibi:public and they did a sale of NF TS called rabbit tars. And every
Paul Dawalibi:owner of these NF T's can belong to the Playboy Club. So if
Paul Dawalibi:you're watching again, these are some of the lefties. It looks
Jeff Cohen:really just throwing everything at the wall, I guess.
Paul Dawalibi:But, you know, again, I'm impressed that
Paul Dawalibi:Playboy is sort of the first mover here that that they're
Paul Dawalibi:thinking about this before other adult brands, which have
Paul Dawalibi:definitely shown a more tech savvy or more tech innovation.
Paul Dawalibi:So bid on Playboy, maybe this is their chance to reinvent
Paul Dawalibi:themselves, right? In some ways. The move to web three in the
Paul Dawalibi:metaverse is allowing older, slower brands that may have
Paul Dawalibi:fallen behind the web to, to to catch up or to even take
Paul Dawalibi:leadership roles or positions. Because it's a clean slate.
Jeff Cohen:Yeah. And we've seen web three companies try to
Jeff Cohen:resurrect even like decidedly dead break right blockbuster
Jeff Cohen:Limewire like a couple of you know, maybe those are a little
Jeff Cohen:bit more of like meme brands, but yeah, I think you can
Jeff Cohen:reinvent yourself and web three, the new audience to some extent.
Paul Dawalibi:Let's move on. Jeff, let's talk about Roblox.
Paul Dawalibi:We're gonna talk about Roblox in unity, call it back to back
Paul Dawalibi:here. Both had their earnings calls this like for this
Paul Dawalibi:quarter? And some interesting takeaways here. I think there
Paul Dawalibi:may be some interesting discussion to go through. Let's
Paul Dawalibi:start with Roblox. And, you know, there was a whole
Paul Dawalibi:shareholder letter which we don't know, the half hour
Paul Dawalibi:podcast, so we don't have the time to get that deep into that
Paul Dawalibi:shareholder letter. But this CNBC article has a bit of a
Paul Dawalibi:summary. So the headline here robot, Roblox shares sync on
Paul Dawalibi:disappointing revenue and wider than expected loss. ROBLOX
Paul Dawalibi:reported fewer users in the quarter than Analysts had
Paul Dawalibi:expected and bookings dropped from a year earlier. Company
Paul Dawalibi:which generates revenue from purchases of its robux virtual
Paul Dawalibi:currency has suffered along the rest of the tech industry. So
Paul Dawalibi:just a bit of a read cap here, they had a loss of 27 cents a
Paul Dawalibi:share versus 21 cents, which is expected by the analysts revenue
Paul Dawalibi:631 point 2 million versus 645 million. It's a little bit of a
Paul Dawalibi:mess, their bookings declined by 3% in the quarter. So a little
Paul Dawalibi:bit of a cooling from the pandemic. That is what the CNBC
Paul Dawalibi:article is saying here. And the daily active users, though, are
Paul Dawalibi:up, and they're up 28% From a year earlier. The only problem
Paul Dawalibi:was the street was expecting 55 million da use, and Roblox
Paul Dawalibi:reported 54 point 1 million users spent 11 point 8 billion
Paul Dawalibi:hours engaged in Roblox and the average booking per daily active
Paul Dawalibi:user slid 25% to $11.67. So more users not as many as expected,
Paul Dawalibi:but they're spending a little bit less than they used to. And
Paul Dawalibi:so revenue missed a little bit and earnings missed a little
Paul Dawalibi:bit. What do you make of the overall Roblox picture here,
Paul Dawalibi:Jeff? And do you think there's a bit of an overreaction just or
Paul Dawalibi:general market sentiments bad? So Roblox is a victim? Or do you
Paul Dawalibi:think there's anything in these numbers scare you?
Jeff Cohen:I mean, number one, definitely there is a bit of a,
Jeff Cohen:you know, the market sentiment has completely shifted. And
Jeff Cohen:obviously, this is a business podcast, but we're not, you
Jeff Cohen:know, going too deep into stock analysis. But the macro picture
Jeff Cohen:right now is is pretty bleak. And the whole market is, is kind
Jeff Cohen:of selling off particularly these these large cap like
Jeff Cohen:growth tech stocks, so it makes sense that any hiccup you're
Jeff Cohen:gonna get, you're gonna get punished. I do think the
Jeff Cohen:interesting piece here is around the a the bookings declining,
Jeff Cohen:year over year is not great. Like because even if, if growth
Jeff Cohen:is slowing, like, it's pretty bad. And I understand it's Tough
Jeff Cohen:comps, and you had COVID Last year, but shrinking like as a
Jeff Cohen:business is not great when you're trading as a premium
Jeff Cohen:brand and a premium multiple. So that's a little surprising. And
Jeff Cohen:then this stat around like the time spent per user shrinking is
Jeff Cohen:actually probably the most the dollar alarm. But I think there
Jeff Cohen:was also it might not have said it in this, the the the actual
Jeff Cohen:time spent per daily active user was down on average. So that's
Jeff Cohen:probably the most alarming piece. And, you know, they did
Jeff Cohen:say, hey, it was slowed down because, you know, probably was
Jeff Cohen:because last year was a little bit more code, you know, COVID
Jeff Cohen:locked down versus this, this kind of spring. I don't know Do
Jeff Cohen:you buy Do you buy that like that, to me is a little bit of
Jeff Cohen:alarming, alarming picture. Because, you know, you could
Jeff Cohen:blame COVID. But you could also say, hey, people are moving on
Jeff Cohen:to other metal versus people are moving on, you know, aging up
Jeff Cohen:out of the platform. Like that's an alarming stat, that usage per
Jeff Cohen:per person is dropping. I mean,
Paul Dawalibi:but but the daily active users are growing now.
Paul Dawalibi:They missed analysts expectations, but there was
Paul Dawalibi:still growth and 28% year over year is not like anything to
Paul Dawalibi:sneeze at that grew an average of 46% annually. Now, is growth
Paul Dawalibi:potentially slowing? Yes. But you're also now have a user base
Paul Dawalibi:that is, is pretty large. I mean, the simplest question I
Paul Dawalibi:have to come back to your question, Jeff, I'll answer your
Paul Dawalibi:question. But the question is, you know, market cap of Roblox
Paul Dawalibi:today is 14 billion and just looked it up. Right. We know
Paul Dawalibi:epic, just raised around at 30 plus billion, right? 31 and a
Paul Dawalibi:half billion I think was the $2 billion dollar round they just
Paul Dawalibi:did. Is epic worth to Roblox says,
Jeff Cohen:Well, it's funny that you're posing it that way.
Jeff Cohen:Because actually, like a month or two ago, we were having the
Jeff Cohen:exact same conversation but the opposite. Where it was like,
Jeff Cohen:well, Roblox is worth 58 billion, and like epic is worth
Jeff Cohen:20. Like, does that make sense? And the answers, they're
Jeff Cohen:probably pretty similar. You know, that's the benefit and the
Jeff Cohen:negative of being on the public market where every day your your
Jeff Cohen:sort of valuation fluctuates. Good on Epic to have closed
Jeff Cohen:that, you know, $2 billion round, like a month ago, which
Jeff Cohen:doesn't seem like a lot of time, but the markets have really
Jeff Cohen:shifted so good on them to get that money. Yeah, they probably
Jeff Cohen:should be about the same, the same valuation. It's probably
Jeff Cohen:overshot on the downside at this point. But I think investors are
Jeff Cohen:going to want to see those metrics kind of reach
Jeff Cohen:accelerate, where if bookings are declining, and time spent on
Jeff Cohen:the platform is declining, even though, you know, users are
Jeff Cohen:still growing? Like, that's not great. And I think I saw
Jeff Cohen:somewhere in here that like users in particularly in North
Jeff Cohen:America, like I think daily active users may have even been
Jeff Cohen:like flat to down. So they're growing in other regions, which
Jeff Cohen:is great. That's a big initiative for them to grow
Jeff Cohen:internationally. But those people are obviously not
Jeff Cohen:monetizing, as much. So, you know, investors will look for
Jeff Cohen:signs that they and monetize those international users. If
Jeff Cohen:they start doing that you'll see this doc, I'm sure you start to
Jeff Cohen:start to go higher.
Paul Dawalibi:Yeah, I think the one thing that I find
Paul Dawalibi:encouraging from the whole Roblox story is their story
Paul Dawalibi:hasn't really changed. Right? Like they've they've, they've
Paul Dawalibi:not said one thing, and then six months later said another thing,
Paul Dawalibi:right? They seem pretty focused on what they want to achieve. I
Paul Dawalibi:just did a quick search through their shareholder letter, right?
Paul Dawalibi:There's five mentions of the word Metaverse in a 12 page
Paul Dawalibi:letter. Right. And where they mentioned it, I think makes
Paul Dawalibi:sense, right. But they talk about and I think maybe the most
Paul Dawalibi:exciting place I'll just read the sentence. And this is where
Paul Dawalibi:I sort of get excited for the long term opportunity for
Paul Dawalibi:Roblox. They're they're not just thinking about user growth.
Paul Dawalibi:They're thinking about monetization. They're thinking
Paul Dawalibi:about, you know, every angle of building out these this
Paul Dawalibi:metaverse. They said beyond sponsored ads were at the
Paul Dawalibi:beginning stages of developing native and immersive advertising
Paul Dawalibi:in the Roblox metaverse. We envisioned several new
Paul Dawalibi:advertising units that we imagined as being complementary
Paul Dawalibi:to our user experience that I think is, in and of itself is
Paul Dawalibi:maybe one of the most interesting things from this
Paul Dawalibi:whole story. Because so far, all of the advertising we've seen in
Paul Dawalibi:any Metaverse is like, slap a logo or like a banner,
Paul Dawalibi:essentially, in the virtual world. In the same way, you may
Paul Dawalibi:have a, you know, a digital sign on the highway in the real
Paul Dawalibi:world, right. Like there's, there's not much innovation that
Paul Dawalibi:has happened there. And if Roblox sort of figures that out
Paul Dawalibi:unlocks that, that could be really massive, right? Like that
Paul Dawalibi:could be pretty consequential for the entire Metaverse story
Jeff Cohen:100% agree. And it's not really something that I
Jeff Cohen:think investors had really baked a ton into in their projections,
Jeff Cohen:like, they were probably more thinking in terms of user
Jeff Cohen:monetization, like in app purchasing avatars, purchasing
Jeff Cohen:skins, if they can really unlock like an advertising side of the
Jeff Cohen:business and make that you know, 20 or 30% of revenue. That that
Jeff Cohen:is, that would be kind of game changing. Funnily enough, my one
Jeff Cohen:of my impressions for whatever reason, maybe it's just having
Jeff Cohen:heard Roblox talk a lot and listened to their investor days
Jeff Cohen:and stuff in the past, I almost was alarmed by the focus on
Jeff Cohen:monetization a little bit. And I'm putting my tinfoil hat on.
Jeff Cohen:Like, it almost felt to me like what's like the Shakespeare
Jeff Cohen:thing, like the lady doth protest too much, like, because
Jeff Cohen:it was sterically, their line has always been like, look,
Jeff Cohen:we're about user growth, we're about to experience the
Jeff Cohen:platform, like, we don't care about money, you know, like,
Jeff Cohen:people will monetize. But like, we're not trying to like, shake,
Jeff Cohen:turn them over and shake the coins out of their pockets. And
Jeff Cohen:the fact that they made like half the shareholder letter
Jeff Cohen:about like, look at all these ways we can, like don't worry,
Jeff Cohen:Wall Street, like we're gonna monetize, almost made me like
Jeff Cohen:feel like that, like, worse about it as an investor.
Paul Dawalibi:Interesting, that is kind of like that. tinfoil
Paul Dawalibi:hat theory weapon. It makes sense, right? It could be the
Paul Dawalibi:distraction like, I don't worry like that it's slowing here
Paul Dawalibi:because we're gonna figure out how to squeeze more out of what
Paul Dawalibi:we've got.
Jeff Cohen:Right? Like an ending to or like any one of
Jeff Cohen:what we think is like this, you know, you're on record saying
Jeff Cohen:they're gonna have more users than Twitter in however many
Jeff Cohen:years our bet is, like, you know, we're expecting them to
Jeff Cohen:get to two 300 million, you know, daily monthly sort of
Jeff Cohen:monthly active players I think there are 50 so if they're
Jeff Cohen:starting to say hey, like monitor, it's all about
Jeff Cohen:monetization now like that, as a long term investor would
Jeff Cohen:probably worry me just maybe reading between the lines a
Jeff Cohen:little bit and and maybe they're just putting some of this stuff
Jeff Cohen:in there because they see the market and every stock is
Jeff Cohen:getting killed, you know, right now and growth plans so maybe
Jeff Cohen:they they're, they want to play up the monetization side but a
Jeff Cohen:little something in my head kind of just like made my alarm bells
Jeff Cohen:go off a little bit.
Paul Dawalibi:i I wonder what is hampering the user growth at
Paul Dawalibi:Roblox? Like why is it why is it not growing? You know, 50% a
Paul Dawalibi:quarter and I'm exaggerating but like, what what is stopping the
Paul Dawalibi:growth at Roblox or what is slowing the growth at Roblox? Is
Paul Dawalibi:it an inability to break out of their age range? Is it not
Paul Dawalibi:enough novel experiences built by developers? Is it not enough
Paul Dawalibi:awareness because Roblox truly is not doesn't have the same
Paul Dawalibi:presence of of mind or mind sharing that in the mainstream
Paul Dawalibi:community as like a Minecraft or fortnight?
Jeff Cohen:I think it is that a lot. I'd be curious to know how
Jeff Cohen:their, their their advertising, like where, you know, clearly
Jeff Cohen:kids are finding this. Like I'm always whenever I'm with my
Jeff Cohen:cousins and stuff. They're always talking like I'm always
Jeff Cohen:surprised that they are playing and talking about robots, but
Jeff Cohen:it's not like you see ads on TV or like You know, if you watch
Jeff Cohen:cartoons with your kid on the week, it's not like you see a
Jeff Cohen:Roblox ad. So I'm not sure what how they're actually targeting
Jeff Cohen:these kids. Which thing to say targeting these kids, but I'm
Jeff Cohen:not sure how they're getting their name out there.
Paul Dawalibi:Yeah, that may be the issue. Let's let's switch
Paul Dawalibi:over here to unity because unity also had a bit of a problematic
Paul Dawalibi:quarter. And the headline here, so this is from MarketWatch. The
Paul Dawalibi:headline here says unity software stock plunges nearly
Paul Dawalibi:30% On week revenue guidance. So this is on Tuesday of last, like
Paul Dawalibi:if you're listening to this well, on Monday, when this comes
Paul Dawalibi:out, this would have been Tuesday of last week. And so
Paul Dawalibi:they reported first quarter results, largely in line with
Paul Dawalibi:Wall Street forecasts, they reported a net loss of 177
Paul Dawalibi:million, compared with 107 point 5 million in the year ago
Paul Dawalibi:quarter. So they're losing more money than they did a year ago
Paul Dawalibi:in the same quarter. But revenue increased 36%, which is not
Paul Dawalibi:insignificant. And unity said that q2 revenue should be
Paul Dawalibi:between 290 and 295 million, while analysts anticipated 360
Paul Dawalibi:million. So it seems like the analysts are expecting faster
Paul Dawalibi:growth than the company believes they can achieve. And again, are
Paul Dawalibi:there any alarm bells for you here? Or is it just market
Paul Dawalibi:softness,
Jeff Cohen:I think it's a bit of a bit of market softness.
Jeff Cohen:Again, you know, this story, I'm a little less in tune with than
Jeff Cohen:the Roblox store, because unity is more of a software to b2b
Jeff Cohen:software company. So it's, even though it is a gaming company,
Jeff Cohen:it really trades like a, like a SaaS company. So as I understand
Jeff Cohen:that, the quick, I guess, the quick take is that unity has
Jeff Cohen:sort of two sides of the business. One side is the SAS
Jeff Cohen:business where, you know, if you're a developer on unity, you
Jeff Cohen:pay them, you know, on a per seat basis for a subscription.
Jeff Cohen:And then the other side is really almost like an ad
Jeff Cohen:network, and they have a bunch of stuff that helps monitor
Jeff Cohen:these developers then monetize their game. And that's paid for
Jeff Cohen:on like a per usage basis. So I think there was an issue on that
Jeff Cohen:side of the business, like the ad piece, and it had some, you
Jeff Cohen:know, something to do with the Apple changes that have gone
Jeff Cohen:into effect in the last year. Basically, there was some, some
Jeff Cohen:change that caused them to have their growth be slower. And so I
Jeff Cohen:think that was a big piece. And then they talked a lot about in
Jeff Cohen:the call how it's going to take them a few quarters to like ramp
Jeff Cohen:back up to the same growth on that side of the business. So
Jeff Cohen:yeah, I mean, it's interesting. I will just go you know, full
Jeff Cohen:disclosure, I bought some of the some stock today in Unity. For
Jeff Cohen:my my PA, it just seemed like the stock is at such a fall from
Jeff Cohen:where I think it was over $200, like, a few months ago. And I
Jeff Cohen:just see how 85% In the last six months. So I just see how
Jeff Cohen:valuable unity is in terms of an engine. Like I know, you spoke
Jeff Cohen:at the top about Unreal Engine, and we were talking about
Jeff Cohen:immersive worlds and stuff like that. Unreal is the number one
Jeff Cohen:engine the one to go with. But when you're talking about mobile
Jeff Cohen:gaming, I mean unities market share is passing. Well, well
Jeff Cohen:over 50%. And they're doing a lot in terms of Metaverse, web
Jeff Cohen:three, like a lot of the gaming companies that are building web
Jeff Cohen:three games are building them on unity. So I think it's a pretty
Jeff Cohen:strategic asset. And, you know, at the I think it's like a $9
Jeff Cohen:billion company now, the growth of gaming and just still the
Jeff Cohen:popularity of mobile gaming. Throwing web three. I think it's
Jeff Cohen:too cheap.
Paul Dawalibi:I want to keen on something you said you're
Paul Dawalibi:because Unity has market share very similar to Unreal, right.
Paul Dawalibi:And in some ways on mobile, they're stronger, but very
Paul Dawalibi:similar, like pretty apples to apples comparison between Unity
Paul Dawalibi:and Unreal Engine when it comes to sort of market share size,
Paul Dawalibi:scope, you know who it reaches, etc. And you're right. A lot of
Paul Dawalibi:web three developers are building on unity. What I find
Paul Dawalibi:interesting, and this is totally anecdotal. I rarely see any
Paul Dawalibi:articles or any kind of press or any kind of communication from
Paul Dawalibi:Unity, talking about Metaverse, web three, like almost nothing,
Paul Dawalibi:but they have not tied themselves to that horse at all.
Paul Dawalibi:Whereas epic very much has right epic talks about it quite
Paul Dawalibi:frequently, and Unreal Engine in that context. And I wonder if
Paul Dawalibi:part of it is just they haven't done a good job of communicating
Paul Dawalibi:sort of what they are doing in that space in this space.
Jeff Cohen:I think that's a fair point. It's funny you say
Jeff Cohen:that because right before before taping, I had Mad Money. This
Jeff Cohen:has become like the final episode, which is funny, but I
Jeff Cohen:was watching Jim Cramer like mad money on CNBC and John reputa.
Jeff Cohen:Oh with on being interviewed. And he actually said something
Jeff Cohen:around Metaverse like basically like, that's become a buzzword
Jeff Cohen:like we don't even think about Like we don't talk about that,
Jeff Cohen:like we're, you know, we're were like building he kind of like
Jeff Cohen:said we're doing all these things but was like the
Jeff Cohen:metaverse has become a buzzword like here's what we're, you
Jeff Cohen:know, we have 70% market share on mobile. He kind of like was
Jeff Cohen:like, this is the tangible stuff we're doing, like all this
Jeff Cohen:Metaverse stuff is just a distraction. So it's funny that
Jeff Cohen:you said that it seemed like almost it's like, part of like a
Jeff Cohen:conscious decision, not the hype up Metaverse speech, which if we
Jeff Cohen:were talking three months ago would have been negative but now
Jeff Cohen:it seems like maybe that's a positive a good strategy. Yeah,
Jeff Cohen:it
Paul Dawalibi:feels like a bit of a miss. Right. And when your
Paul Dawalibi:stocks down at 5% in the last six months, maybe that's not the
Paul Dawalibi:hill to die on. Right, like seeing worse hills to die on,
Paul Dawalibi:but that one's not a good one. All right, let's get to our last
Paul Dawalibi:story. Here. We have a an interesting one here. This is
Paul Dawalibi:news from VentureBeat. The headline here is irreverent or
Paul Dawalibi:GamesBeat irreverent labs confirms $40 million round
Paul Dawalibi:funded by Andreessen Horowitz and others. So this is talking
Paul Dawalibi:about a reverent labs, their web three game developer, they've
Paul Dawalibi:confirmed that they've raised 40 million to create Mecca
Paul Dawalibi:fightclub, a robot cockfighting game that uses NF T's This is
Paul Dawalibi:the founder here is the was the founder of voodoo PC who I think
Paul Dawalibi:they sold to, I want to say HP I think or Dell, Dell or HP bought
Paul Dawalibi:and
Jeff Cohen:then bought or all said it was also the founder of
Jeff Cohen:unicorn which is that they didn't let's that is they just
Jeff Cohen:sold they were the sports betting company that you know
Jeff Cohen:was backed by Mark Cuban and had a had a lot of success and then
Jeff Cohen:about failure but then was recently sold to obtain a
Jeff Cohen:massive gambling company so
Paul Dawalibi:so it's a play to earn game. You you the Mecca
Paul Dawalibi:fight clubs. I'll read this from the article. fight clubs
Paul Dawalibi:chickens are mega bots with NF T's which use the blockchain to
Paul Dawalibi:verify the uniqueness of each chicken played to earn. Players
Paul Dawalibi:can own the characters that they buy and profit from if they can
Paul Dawalibi:resell them to someone else once they're leveled up. While
Paul Dawalibi:cockfighting is controversial, it's popular in Asia, and the
Paul Dawalibi:creators are aware that the people are concerned about the
Paul Dawalibi:cruelty of the real world sport. And so the developers are
Paul Dawalibi:emphasizing humorous combat, not gory realism. So you'll collect
Paul Dawalibi:train and battle combat robots. Sounds a little bit like Pokemon
Paul Dawalibi:to be honest. And each mech robot has unique styles,
Paul Dawalibi:abilities, preferences, etc. So big round $40 million for
Paul Dawalibi:cockfighting.
Jeff Cohen:I mean, if you had read that story to me, a year
Jeff Cohen:and a half ago with nothing like I wouldn't believe the single
Jeff Cohen:you've said this before. Later earn like a virtual digital
Jeff Cohen:cockfight where you earn money, like fighting your Cox, like
Jeff Cohen:it's crazy. But the craziest part actually, of all, this is
Jeff Cohen:like we really crossed the Rubicon in terms of Andreessen
Jeff Cohen:Horowitz backing something like a content play like this, like,
Jeff Cohen:for the longest time, I mean, gaming was really shone that
Jeff Cohen:large VCs because it was, hey, it's too hit driven. It's, you
Jeff Cohen:know, it's cyclical, blah, blah, blah, there's too much risk in
Jeff Cohen:the content cycles. And if they were even going to look at or
Jeff Cohen:touch gaming, it was, hey, we're interested in platforms, we're
Jeff Cohen:interested in tools and technology, and a picks and
Jeff Cohen:shovels plays, the fact that we're now seeing, you know, a
Jeff Cohen:venerable VC firm, like Andreessen Horowitz investing in
Jeff Cohen:this, which, I mean, good for them, I wish them a lot of
Jeff Cohen:success. They clearly founders have a track record of exits. So
Jeff Cohen:that's probably what, what Andreessen is betting on, but
Jeff Cohen:this is a pure content play. If the game doesn't work, the
Jeff Cohen:money's gone. Like there is no backup plan. So yeah, I mean,
Jeff Cohen:this It's surprising. I don't know if you as a VC, if you have
Jeff Cohen:any thoughts on that.
Paul Dawalibi:I mean, this has to be all about the founder.
Paul Dawalibi:Right? Like, I have to believe that this is essentially almost
Paul Dawalibi:like a favor because I just feel like there's a lot of risk here.
Paul Dawalibi:First of all, just in like, the the nature of the content,
Paul Dawalibi:right? And I get maybe it's an Asia play, which where I firmly
Paul Dawalibi:believe that played earn is probably only going to survive
Paul Dawalibi:in developing countries, not in North America. So maybe the
Paul Dawalibi:whole cockfighting like, subject matter is fine then, but I can
Paul Dawalibi:see how this gets backlash in a place like the US where people
Paul Dawalibi:are a lot more sensitive to these things, and are much more
Paul Dawalibi:vocal about these things. So I'm not I'm not 100% Sure, where the
Paul Dawalibi:innovation is coming from, like, what justifies a $40 million
Paul Dawalibi:investment in something that is no different than just about any
Paul Dawalibi:other fighting game. Other than the fact that it's an NFT,
Paul Dawalibi:right? Like you've integrated NF T's. And I think that's where
Paul Dawalibi:the blockage for me is, it's, you know, where where is the
Paul Dawalibi:10x 100x kind of return? If we believe that if like, unless you
Paul Dawalibi:believe the economics of adding in the NF TS changes the game so
Paul Dawalibi:drastically. This is a hard one to get my head around. And I'm,
Paul Dawalibi:I'm, I'm just skeptical that anyone will care to play this
Paul Dawalibi:beyond like, a bit of a meme thing that some streamer will do
Paul Dawalibi:for like, an hour. And then there's not much to it right?
Paul Dawalibi:Like, you, this really has to be the next Pokemon to justify a
Paul Dawalibi:$40 million investment. That's the way I think about it. Right?
Paul Dawalibi:It has to be the next Pokemon. And I don't know if you know,
Paul Dawalibi:the same way I buy Pokemon cards for my five year old nephew,
Paul Dawalibi:will I go buy him? You know, Mecha COC whatever? Like? I
Paul Dawalibi:don't know, I don't think so. And so, it seems disconnected
Paul Dawalibi:from the size of the investment. If this was like 4 million, and
Paul Dawalibi:it's a flyer, and, you know, you want to test out something fun,
Paul Dawalibi:and you're investing in 50 of these, I guess with Andreessen,
Paul Dawalibi:they can invest in 50 of these and they can still put this
Paul Dawalibi:amount of money. And so the economics may be different, but
Paul Dawalibi:I just, I just don't see it. I mean, they say the discord
Paul Dawalibi:community has 25,000 fans. I mean, hey, our sister pie are
Paul Dawalibi:like meta TV, our parent, that's discord community of the same
Paul Dawalibi:size, right? Like, this is not Yeah, this is not, you know,
Paul Dawalibi:World of Warcraft, Counter Strike level of interest,
Jeff Cohen:right? And assume that even even, you know, I
Jeff Cohen:think 10% of those people getting 10% of those people to
Jeff Cohen:actually download and play the game would be probably a massive
Jeff Cohen:success. Think about how much money they'd have to spend to
Jeff Cohen:even come close to justifying anything near this $40 million
Jeff Cohen:raise. That'll be in the fall.
Paul Dawalibi:It'll be interesting to follow. And, you
Paul Dawalibi:know, I would be curious to see long term, how many of these
Paul Dawalibi:plays and recent puts in their fund for example, right? Is it
Paul Dawalibi:five? Is it 10? Is it 25 bets? Like I can't wait to see sort of
Paul Dawalibi:the overall picture come become clear in terms of their thesis.
Paul Dawalibi:Jeff, that wraps up this week's podcast flew by. As always guys,
Paul Dawalibi:make sure to subscribe, leave a review, go follow the juice on
Paul Dawalibi:Twitter at Jeff Cohen 23. Instead of following Mecca,
Paul Dawalibi:Fight Club, whatever, go follow Jeff Cohen 23 on Twitter. Also
Paul Dawalibi:make sure to share the podcast with your friends with your
Paul Dawalibi:colleagues, anyone you know operating in this industry, put
Paul Dawalibi:it on your LinkedIn. Get people talking about it. We really
Paul Dawalibi:appreciate it. Don't forget the future is fun, guys. We'll see
Paul Dawalibi:you next week.
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